A flamingo’s beautiful pink colour comes from Astaxanthin. The naturally-occurring carotenoid is found in the algae flamingos consume. But it doesn't just enhance the beauty of these birds, it works on humans too!

The skin is constantly exposed to free radicals produced by UV rays, pollution, stress and poor nutrition, causing skin problems such as wrinkles, fine lines and age spots. Astaxanthin works as an internal sunscreen which helps protect your skin from UV damage, reducing the signs of aging. Besides this, it has been shown in clinical studies to increase skin moisture, moisture retention, elasticity, as well as promote skin smoothness, decreasing fine lines and wrinkles. Thus, Astaxanthin can help to reveal your skin’s natural beauty from the inside out.

But Astaxanthin does far more than improve your appearance. It is a powerful antioxidant that has a whole range of benefits, from helping promote the defense of your skin from the effects of sun exposure, to fighting the appearance of aging, to supporting your normal inflammatory response, to being protective for your eyes and healthy for your skin and body in general.*